The Business Launch Kit (BLK) is SkyLensOS's operating system for licensed professionals. This page is the canonical reference for every new vertical — logo, palette, typography, voice, and positioning. Copy the tokens, follow the rules, ship on-brand.
The BLK wordmark ships in two variants — light (for dark surfaces) and dark (for light surfaces). Pick by surface, never by mood. The amber ™ and accent underline stay put.
Use the light variant on dark surfaces. Use the dark variant on light surfaces. Don't recolor the amber accent — it always renders as #f59e0b.
Maintain padding equal to the cap-height of the B on every side. Minimum digital width is 120px; below that, switch to a stacked variant (ship that as a follow-up).
Do not skew, rotate, outline, or place over busy imagery without an overlay panel. No drop shadows, no gradient fills, no swapping the ™ for (TM) or (trademark).
The ™ glyph is set as a superscript in Syne weight 700, slightly smaller than the wordmark. The amber underline mimics the K's leg — it's a brand mark, not decoration.
These are the only colors a new vertical needs. Dark navy for surface, amber for accents (CTAs, kickers, highlights), gray-400 for muted body copy. Treat the palette as a closed list.
--gray-100 only — never --gray-400 for paragraphs.
Two typefaces. One display, one body. The scale in the table below is exactly what's used across the live verticals — copy it straight across.
system-ui, sans-serif — the layout holds, the character softens.Three rules. Use the contractor's vocabulary, write in imperative beats, and never under-cut the trademark line. If a sentence would fit on a consultancy's pitch deck, rewrite it.
Use the contractor's vocabulary, not the agency's. "Shoot" not "capture." "Job" not "engagement." "Book" not "close." "Adjuster" not "claims specialist." Spell out the credential (Part 107, EPA 608, state HVAC license) and never abbreviate on first mention. Numbers carry weight — write them as numerals, not words.
Do: "Land the credential. Book the call. Ship the work." (imperative, second person, three beats.) Don't: "Our platform empowers professionals to optimize outcomes." (passive, abstract.) Do: "Your license is leverage." Don't: "There may be potential opportunities to grow your business." (hedging.) Sound like a contractor who ships, not a consultancy who pitches.
The vertical-agnostic positioning statement below is the load-bearing copy. Use it cold when scoping a new vertical. Don't paraphrase the "is-not" list — those four lines are the moat.
The Business Launch Kit (BLK) is SkyLensOS's operating system for licensed professionals. Each vertical pairs a credentialed trade — Part 107 pilot, HVAC technician, licensed roofer — with a launch playbook: a customer-acquisition funnel, a credential-verification badge, a service-tier ladder, and a 30-day ROI report. The operator provides the license and the labor; BLK provides the demand pipeline, the trust layer, and the back-office that turns that labor into a credentialed book of business. BLK is owned and shipped by SkyLensOS / Aerial Photo Imaging LLC.